No Fooling Fundraiser Was No Joke

$80,000 Raised with April Fool’s Day Themed Campaign

The pandemic spawned many creative new ideas for fundraising. With the cancellation of our annual in-person fundraiser for a second year, and reduced hours for Assistance League Thrift and Consignment Shop, volunteers decided to get creative. A new fund drive began with a video shared on social media starring local celebrity, Poison Waters, aka Kevin Cook and our previous fundraising emcee.

In a series of emails, social media posts, direct mail and in-store promotions Assistance League of Greater Portland invited the public to donate to our No Fooling Fundraiser to support our four local community programs. Public response exceeded our expectations during what has been a difficult year for many people. With a goal of $65,000 supporters donated more than $80,000 during the month-long campaign.

Rock Creek Corner
Scott Director’s Custom Furniture
Silver Lining Jewelry and Loan
Starbucks
Timberline Lodge
Verde Cocina